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About

    Home About

    Business copywriter
    and communications
    strategist

    I’M A BUSINESS COPYWRITER, CONTENT STRATEGIST AND COMMUNICATIONS CONSULTANT. I’VE WORKED WITH WORDS MY ENTIRE CAREER AND I LOVE WHAT I DO.

    With Louise Robinson Communications, I combine my passion for words and storytelling with extensive  experience in corporate communications, financial services, publishing, media and marketing.

    Clear Strategic Copywriting

    Clear, strategic copywriting

    I WRITE CLEAR, STRATEGIC COPY AND CONTENT THAT’S TAILORED FOR MY CLIENTS’ AUDIENCE.

    You can find me helping businesses large and small to engage customers with compelling content, or teaching Content and Copywriting Masterclasses. No matter where you find me, I’ll be talking about the power of words to engage clients and help grow your business.

    An experienced business copywriter

    I HAVE EXTENSIVE EXPERIENCE AS A PROFESSIONAL WRITER AND COMMUNICATOR, HAVING WRITTEN FOR SOME OF AUSTRALIA’S BIGGEST BRANDS

    I’ve written for major banks including NAB, AMP, Suncorp and Westpac/BT, and worked for media and publishing houses such as McGraw-Hill and Pascal Press, the Australian Financial Review and Pacific Magazines. My copywriting has appeared in a range of lifestyle magazines and titles such as Marie Clare, Women’s Health, Home Beautiful, InStyle and Who. And I’ve created content for a range of clients across property, government, FMCGs, IT and more.

    Louise Robinson - An experienced business copywriter

    CUSTOMER-FOCUSED CONTENT

    My clients work with me because I create exceptional copy and content for their businesses, and deliver the engagement and results they’re after.

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    PROFESSIONALLY QUALIFIED

    I’m professionally qualified in writing and editing, with a Masters in Creative Writing from Macquarie University (under completion), a Bachelor of Arts in Communications and English and a Bachelor of Creative Arts in Writing and Editing. My professional writing qualifications include SEO training and copywriting, Feature Writing and Creating eBooks with the Australian Writers’ Centre, The Centre for Corporate Public Affairs Residential and a Black Belt in Internal Communications with Melcrum.

    A creative writing approach

    I’M ALSO A CREATIVE WRITER AND BRING THIS FLAIR AND APPROACH TO MY CLIENTS’ CONTENT

    I’ve published my creative writing and placed as a semi-finalist in The British Council Australia’s Realise Your Dream Award for fiction, finalist in the Qantas Spirit of Youth Awards (SOYA) for fiction, and winner of the UOW Library Prose and Poetry Competition.

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    Louise has been a godsend! From our first meeting, Louise nailed what I wanted and has continued to go above and beyond my expectations with everything she does. Louise has added value to my company not only with her writing abilities, but also with her suggestions and improvements on the strategy and approach. I have so much gratitude for Louise and can’t sing her praises enough.

    Clare McGrowdie, Director, BondCleanBeauty.com

    2018-04-11T10:17:35+00:00

    Clare McGrowdie, Director, BondCleanBeauty.com

    Louise has been a godsend! From our first meeting, Louise nailed what I wanted and has continued to go above and beyond my expectations with everything she does. Louise has added value to my company not only with her writing abilities, but also with her suggestions and improvements on the strategy and approach. I have so much gratitude for Louise and can’t sing her praises enough....
    https://www.louiserobinson.com.au/testimonials/clare-mcgrowdie-director-bondcleanbeauty-com/
    Louise is an absolute genius when it comes to all things communications. She came into my business and not only helped me get crystal clear on my positioning and messaging, but she helped me see my business, my brand and the value I could add to my market and clients in completely new ways that revolutionised my entire business. If you need a guru level expert on any aspect of your communications strategy, writing or enabling your people to just be better, I urge you to work with Louise. One of the best investments I have ever made. And an important note, she is one of the loveliest, most generous, vibrant and positive people you could ever hope to work with.

    Megan Dalla-Camina, Strategist, Entrepreneur and Best Selling Author

    2018-04-11T10:18:00+00:00

    Megan Dalla-Camina, Strategist, Entrepreneur and Best Selling Author

    Louise is an absolute genius when it comes to all things communications. She came into my business and not only helped me get crystal clear on my positioning and messaging, but she helped me see my business, my brand and the value I could add to my market and clients in completely new ways that revolutionised my entire business. If you need a guru level expert on any aspect of your communications strategy, writing or enabling your people to just be better, I urge you to work with Louise. One of the best investments I have ever made. And an important note, she is one of the loveliest, most generous, vibrant and positive people you could ever hope to work with....
    https://www.louiserobinson.com.au/testimonials/megan-dalla-camina-strategist-entrepreneur-and-best-selling-author/
    The Australian Shareholders’ Association asked Louise Robinson to refresh the key messages of our membership value proposition. Louise’s capacity to ‘get’ us during the brief was impressive — her questions and insights were valuable and assisted us to focus on the objectives of our communications. She was expert at guiding us to emphasise the benefits to the receiver of the communication — the ultimate aim. Louise is creative, responsive and very good value for money as well as being a delight to work with, and we would recommend her unreservedly to anyone looking for that fresh approach or extra zing in communications.

    Judith Fox, CEO, Australian Shareholders’ Association

    2018-04-11T10:18:26+00:00

    Judith Fox, CEO, Australian Shareholders’ Association

    The Australian Shareholders’ Association asked Louise Robinson to refresh the key messages of our membership value proposition. Louise’s capacity to ‘get’ us during the brief was impressive — her questions and insights were valuable and assisted us to focus on the objectives of our communications. She was expert at guiding us to emphasise the benefits to the receiver of the communication — the ultimate aim. Louise is creative, responsive and very good value for money as well as being a delight to work with, and we would recommend her unreservedly to anyone looking for that fresh approach or extra zing in communications....
    https://www.louiserobinson.com.au/testimonials/judith-fox-ceo-australian-shareholders-association/
    As a major book publishing house we deal in words and effective communication with all our partners: authors, agents, retailers, media and readers is incredibly important. Louise’s copywriting workshop was an enlightening and entertaining masterclass in how to deliver great written content and convey ideas quickly, clearly and persuasively. The feedback from the team was excellent and I have no hesitation in recommending her to any organisation looking to improve their corporate comms (and, let’s face it, that’s all of us).

    Justin Ractliffe, Managing Director, Hachette Australia

    2018-04-11T10:19:06+00:00

    Justin Ractliffe, Managing Director, Hachette Australia

    As a major book publishing house we deal in words and effective communication with all our partners: authors, agents, retailers, media and readers is incredibly important. Louise’s copywriting workshop was an enlightening and entertaining masterclass in how to deliver great written content and convey ideas quickly, clearly and persuasively. The feedback from the team was excellent and I have no hesitation in recommending her to any organisation looking to improve their corporate comms (and, let’s face it, that’s all of us)....
    https://www.louiserobinson.com.au/testimonials/justin-ractliffe-managing-director-hachette-australia/
    Louise’s preparation for our writing workshop was outstanding. Through asking questions about our team’s everyday communication challenges and current skill levels, Louise was able to create a customised workshop that met our team’s needs. Her presentation style is friendly and supportive. We were able to put much of what Louise shared in the workshop to use in our work straight away, and are working to include some of her other suggestions, such as peer reviews within teams and across different areas, into our work practices.

    Robyn Oberg, Manager, Strategic Communication and Engagement, QLD Department of Communities, Child Safety and Disability Services

    2018-04-11T10:19:33+00:00

    Robyn Oberg, Manager, Strategic Communication and Engagement, QLD Department of Communities, Child Safety and Disability Services

    Louise’s preparation for our writing workshop was outstanding. Through asking questions about our team’s everyday communication challenges and current skill levels, Louise was able to create a customised workshop that met our team’s needs. Her presentation style is friendly and supportive. We were able to put much of what Louise shared in the workshop to use in our work straight away, and are working to include some of her other suggestions, such as peer reviews within teams and across different areas, into our work practices....
    https://www.louiserobinson.com.au/testimonials/robyn-oberg-manager-strategic-communication-and-engagement-qld-department-of-communities-child-safety-and-disability-services/

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    © LOUISE ROBINSON, 2018 | DESIGNED BY MINO DESIGN STUDIOPRIVACY POLICY /
    • About
    • Services
      • Copywriting and Content Creation
      • Strategic Content and Copywriting Masterclass
      • Online Profile Review
    • Clients and Praise
    • Writing
    • Blog
    • Contact
    Louise Robinson Communications