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    What should I charge? Five insights to help figure out your hourly rate

    By Louise Robinson | 2 July, 2015

    What should I charge? Five insights to help figure out your hourly rate. I know a lot of writers. I know writers who work in-house, freelance writers, journalists, novelists, bloggers, beginner copywriters and writers who’re building impressive businesses writing all manner of creative content. The writers I know are intelligent, insightful and resourceful. But, nearly allRead more

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    Before you write an eBook for business, ask yourself these questions

    By Louise Robinson | 8 June, 2015

    Writing a book is exciting, creative and intensely personal. eBooks are all this and more. And when done well, eBooks are great for business. I’ve helped many entrepreneurs and companies to reach more customers and share their stories through eBooks. One of the questions I’m asked most over coffee is: ‘How do I write myRead more

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    Want great content? Don’t miss this part of the equation

    By Louise Robinson | 19 April, 2015

    You’ve got your passions? Check. Purpose? Check. Plenty of YOU and your personal story coming through? Check. Your copy is all ready to go then, right? Not quite… One of the reasons I love what I do is that I get to work with inspiring business owners. I find business owners tend to really own their WHY –Read more

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    What I learnt from Seth Godin: insights on art and creativity

    By Louise Robinson | 5 April, 2015

    Show your work, magnify weirdness and say ‘here, I made this.’ In 2014, I had the privilege of seeing Seth Godin speak in Sydney. It was an ah-ha filled event. As a writer and business owner, Seth’s musings and insights on art, creativity and business are inspirational and at the same time, they’re jolting in their simplicityRead more

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