Blog

So you want to write something for your business. A blog post, an email, a webpage. You’re excited to share your insights with your audience and clients, and then… you have to start. You stare at the blank page and forget all the great things you know about coaching, investing or design, and sit there,Read more

I’ve written copy and content for businesses my entire career. Whether I’m writing corporate content for large organisations, CEOs or small businesses, I see people making the same mistakes over and over again when it comes to articulating what a business does and how it helps people. And I would know, because it’s these mistakes thatRead more

While completing my creative writing degree, every few weeks I’d have to share pages of my writing with my fellow writing students and the tutor taking the class. I would bring in printed copies of my stories or poems one week for everyone to take home. Then the next week, those same pages were pulledRead more

Does your content have you down? If you’re unhappy with your content, not sure how to go about writing better words, reviewing your current approach or crafting a strategy – know that you’re not alone. Maybe you’re: // not getting what you expected from expensive content agencies and consultancies // worried your content isn’t engaging your customersRead more

How to decide if a writing course, workshop or retreat is what you need. I’ve been talking with a friend lately about writing retreats. My friend is thinking about signing up for a writing retreat and workshop with a known author towards the end of this year. This friend of mine is a brilliant writerRead more

‘Writing isn’t about making money, getting famous, getting dates, getting laid, or making friends. In the end, it’s about enriching the lives of those who will read your work, and enriching your own life, as well.’  Stephen King  In my newsletter last week, I wrote about how being a part of a writers’ group hasRead more

What should I charge? Five insights to help figure out your hourly rate. I know a lot of writers. I know writers who work in-house, freelance writers, journalists, novelists, bloggers, beginner copywriters and writers who’re building impressive businesses writing all manner of creative content. The writers I know are intelligent, insightful and resourceful. But, nearly allRead more

Writing a book is exciting, creative and intensely personal. eBooks are all this and more. And when done well, eBooks are great for business. I’ve helped many entrepreneurs and companies to reach more customers and share their stories through eBooks. One of the questions I’m asked most over coffee is: ‘How do I write myRead more

You’ve got your passions? Check. Purpose? Check. Plenty of YOU and your personal story coming through? Check. Your copy is all ready to go then, right? Not quite… One of the reasons I love what I do is that I get to work with inspiring business owners. I find business owners tend to really own their WHY –Read more