Blog

So you want to write something for your business. A blog post, an email, a webpage. You’re excited to share your insights with your audience and clients, and then… you have to start. You stare at the blank page and forget all the great things you know about coaching, investing or design, and sit there,Read more

I’ve written copy and content for businesses my entire career. Whether I’m writing corporate content for large organisations, CEOs or small businesses, I see people making the same mistakes over and over again when it comes to articulating what a business does and how it helps people. And I would know, because it’s these mistakes thatRead more

Does your content have you down? If you’re unhappy with your content, not sure how to go about writing better words, reviewing your current approach or crafting a strategy – know that you’re not alone. Maybe you’re: // not getting what you expected from expensive content agencies and consultancies // worried your content isn’t engaging your customersRead more

What should I charge? Five insights to help figure out your hourly rate. I know a lot of writers. I know writers who work in-house, freelance writers, journalists, novelists, bloggers, beginner copywriters and writers who’re building impressive businesses writing all manner of creative content. The writers I know are intelligent, insightful and resourceful. But, nearly allRead more

Writing a book is exciting, creative and intensely personal. eBooks are all this and more. And when done well, eBooks are great for business. I’ve helped many entrepreneurs and companies to reach more customers and share their stories through eBooks. One of the questions I’m asked most over coffee is: ‘How do I write myRead more

You’ve got your passions? Check. Purpose? Check. Plenty of YOU and your personal story coming through? Check. Your copy is all ready to go then, right? Not quite… One of the reasons I love what I do is that I get to work with inspiring business owners. I find business owners tend to really own their WHY –Read more

Show your work, magnify weirdness and say ‘here, I made this.’ In 2014, I had the privilege of seeing Seth Godin speak in Sydney. It was an ah-ha filled event. As a writer and business owner, Seth’s musings and insights on art, creativity and business are inspirational and at the same time, they’re jolting in their simplicityRead more