I WORK WITH A RANGE OF CLIENTS, FROM TOP ASX COMPANIES TO INNOVATIVE SMALL BUSINESSES. HERE ARE A FEW TESTIMONIALS FROM CLIENTS I’VE HELPED WITH COMPELLING COPYWRITING AND CONTENT.
WHAT CLIENTS ARE SAYING
Louise has an amazing ability to listen to her clients, ask the right questions and translate their thoughts into clear, succinct messages that resonate strongly with the desired audience.
Alexandra Garling, Charles Lloyd
Louise’s preparation for our writing workshop was outstanding. Through asking questions about our team’s everyday communication challenges and current skill levels, Louise was able to create a customised workshop that met our team’s needs. Her presentation style is friendly and supportive. We were able to put much of what Louise shared in the workshop to use in our work straight away, and are working to include some of her other suggestions, such as peer reviews within teams and across different areas, into our work practices.
Robyn Oberg, Manager, Strategic Communication and Engagement, QLD Department of Communities, Child Safety and Disability Services
I had the great pleasure of working with Louise a few years ago to help refine my brand messaging when launching my business. Then when an opportunity arose to write a book chapter on teen cyber health, I contacted Louise to help me sort through my notes to find clarity and a core message. Louise researched the tone and structure of the publication and helped me create a piece of writing that not only met the brief, but that I was proud of. I’d thoroughly recommend Louise to help anyone engaged in the writing process who knows what they want to say but just aren’t sure how to say it.
Sarah Alderton, The Selfie Project
Louise was able to deliver great outcomes, add value to the business, enhance our culture and at the same time, was enjoyable to work with. Louise also has an innate ability to pick up the style of the speaker for whom she is writing and capture idiosyncrasies so that copy or speeches are delivered in the speaker’s unique voice. From my experience this is a special talent, and it has assisted me greatly in my presentations.
Garry Browne, CEO, Stuart Alexander
As a major book publishing house we deal in words and effective communication with all our partners: authors, agents, retailers, media and readers is incredibly important. Louise’s copywriting workshop was an enlightening and entertaining masterclass in how to deliver great written content and convey ideas quickly, clearly and persuasively. The feedback from the team was excellent and I have no hesitation in recommending her to any organisation looking to improve their corporate comms (and, let’s face it, that’s all of us).
Justin Ractliffe, Managing Director Hachette Australia
Louise did a last minute brochure for us to promote our firm at an international conference. She managed the whole process, from copy and content through to design and printing. We relied on her professional skills, experience and recommendations within this short delivery timeframe and not once did it not result in the best outcome. We highly recommend Louise and is using her services going forward for our new website.
Jannie van Deventer, Partner, DFK Laurence Varnay
Louise has been a godsend! From our first meeting, Louise nailed what I wanted and has continued to go above and beyond my expectations with everything she does. Louise has added value to my company not only with her writing abilities, but also with her suggestions and improvements on the strategy and approach. I have so much gratitude for Louise and can’t sing her praises enough.
Clare McGrowdie, Director, BondCleanBeauty.com
I really liked Louise’s approach to getting to know me and my goals, to develop the right tone and language for my website. The end result really reflects who I am and what I am trying to tell my audience. I would recommend leveraging Louise’s skills for any copy that needs to show personality while remaining crisp and professional.
Frank Lodewick, Sales Consultant, franklodewick.com
I organised our team to attend Louise’s course and really enjoyed it. Louise is an engaging, warm presenter with a lot of experience and knowledge in communications. The pre-workshop engagement meeting ensured she could tailor the training to our needs. I would definitely recommend this course for anyone looking to improve their communication skills.
Jayme Hordern, Consultant, Nab Wealth
Thoroughly enjoyed the session with Louise who was super engaging and made every effort to tailor the workshop to our needs. Louise’s tips were easy to adopt into our writing and extremely practical.
Copywriting workshop participant, Nab Wealth
The Australian Shareholders’ Association asked Louise Robinson to refresh the key messages of our membership value proposition. Louise’s capacity to ‘get’ us during the brief was impressive — her questions and insights were valuable and assisted us to focus on the objectives of our communications. She was expert at guiding us to emphasise the benefits to the receiver of the communication — the ultimate aim. Louise is creative, responsive and very good value for money as well as being a delight to work with, and we would recommend her unreservedly to anyone looking for that fresh approach or extra zing in communications.
Judith Fox, CEO, Australian Shareholders’ Association
Louise was responsive, thorough and quick to understand our goals and objectives for our website and communications. She took the time to analyse and understand our target market so that she knew the key approaches to take with her communications. What’s more, Louise put herself in our clients’ shoes and as a result, delivered impressive copy tuned to our audience. We’re very pleased with the final result.
Liz Binet, Executive Officer, DFK Australia and New Zealand
We requested Louise to copywrite a number of pieces for our website and our digital advertising campaign. We were very impressed with the quality of work and the quick turnaround time. The ideas and presentation she used certainly added value. I would highly recommend her to anyone requiring good copywriting and communication skills.
Mike Mino, Chief Financial Officer, Mino IT
Louise’s writing style is simply brilliant. She is a fantastic listener and has an uncanny ability to craft a response that reaches audiences you didn’t even know you had.
Jason Twill, Director, Urban Apostles Pty. Ltd.
Louise’s 100% customer focus, adaptability, wonderful copywriting and extensive communication experience ensured our customers and colleagues were informed at the right time and in the most effective communication channel. I highly recommend Louise’s services.
Cassy Sutherland, Change Manager, Transformation, UNSW
Louise is an absolute genius when it comes to all things communications. She came into my business and not only helped me get crystal clear on my positioning and messaging, but she helped me see my business, my brand and the value I could add to my market and clients in completely new ways that revolutionised my entire business. If you need a guru level expert on any aspect of your communications strategy, writing or enabling your people to just be better, I urge you to work with Louise. One of the best investments I have ever made. And an important note, she is one of the loveliest, most generous, vibrant and positive people you could ever hope to work with.
Megan Dalla-Camina, Strategist, Entrepreneur and Best Selling Author
After working with Louise for a few months I am starting to wonder how we ever did without her expert insights, superior writing skills and strategic capability. Louise joined our business as a consultant to build and drive a strategic communication plan to support a period of business transformation. Louise is a true business partner and is genuinely engaged in ensuring we are on the right path for success.
Haanim Gamieldien, Human Resources Manager, Stuart Alexander
From the start, Louise was committed to teaching us what we had come to learn; by asking us what we were most interested in, and taking extra time with those topics. Her wealth of experience came through in her ability to relate to each of our current work or personal situations. Louise’s advice was relevant and constructive, and her passion for the written word and willingness to uplift others came through in every aspect of the course.
Guardian Content and Copywriting class participant
This was one of the best training courses I’ve attended in my career. Louise is a very engaging and knowledgeable presenter, who provides practical insights on how to write good copy for a variety of mediums. She also provided great encouragement to the masterclass participants, and actively listened and advised on our business copy-related questions.
Guardian Content and Copywriting class participant
Talk about inspiring! Since doing Lou’s class, I’ve gone through several journals and now set aside 20 minutes every morning to get everything off my chest and onto paper. The free-form, stream-of-consciousness style is so therapeutic and sets me up for the day. Lou makes you look at writing completely differently, whether you do it for a living or not.
Penny Langton, Senior Copywriter, Pacific Magazines
Louise is wonderful to work with! She has the ability to take ideas and plans that feel scattered and disorganised and create a clear, streamlined and highly practical action plan. Louise was able to highlight things I had not even yet considered as we mapped out my launch. Highly recommend!
Kerry Rowett, awakenkinesiology.com
The day before my session with Louise I felt flat. I was beginning to seriously doubt whether I was doing the right thing in launching my own business. Would I get any clients? Why would anyone want to work with me? What would I do without my regular corporate salary? Not only did the clarity session answer these questions – and many others I hadn’t even considered – but I left on cloud nine, absolutely buzzing with enthusiasm, positivity and, best of all, CONFIDENCE. Louise had done her research and came equipped with inspirational examples and practical advice so that I gained absolute clarity on what I need to do next. I would have no hesitation in recommending Louise’s services to businesses small or large – and particularly to anyone who has a good idea but needs help to bring it to life and get real about how they are going to make money.
Kate Burke, katewrites.com.au
I had the best clarity session with Louise, I cannot explain how exciting, informative and creative I found working with her. She researched my business thoroughly before our session and found ideas she knew would work for me. In the session I got practical ideas on updating the current copy on my website and a new perspective on my messaging. She had lots of ideas for growth and even connected me with other businesses in her network. Louise has a way of making you feel supported and inspired. I would love to meet with her every week as her excitement and passion is contagious – thank you Louise!
Lynne Stockdale, stylishyou.com.au
I absolutely loved my session with Louise. She brought a beautiful calming and clarity-filled energy to the work we did together, and I felt so ready to rock my with my new comms plan as soon as we were done. And amazingly, the feeling has lasted for weeks. I highly recommend working with Louise if you feel you need some clarity, focus and a comms strategy that feels like ‘you’… but better.
Cassie Mendoza-Jones, cassiemendozajones.com
I went into my Clarity Session with Louise with a *sense* of what needed to be done in an upcoming busy period in my business, including prepping for a program launch. Louise blew me away with her meticulous preparation before the session, her spot-on questions during our time together, and the valuable documentation and action steps that she provided to me afterwards. Clarity? Crystal clear. I’ve been recommending her services ever since. Thank you, Louise!
Ezzie Spencer, ezziespencer.com
Louise was quickly able to understand my business, my clients and the essence of my brand. Her ability to translate that to the written word was exactly what I was looking for. I found Louise to be extremely professional, flexible and responsive. I would highly recommend her to others.
Jennifer Beard, Principal Consultant, Polaris Coaching
A consummate communicator, Louise responded to my brief with a range of ideas and options. I’m very happy with the result: an attractive, creative brochure with a strong, clear message.
Johanna Adriaanse, Senior Lecturer in Sports Management at UTS Business School and Co-Chair of the International Working Group on Women and Sport (IWG)
Louise was a complete professional to work with. She was thorough, with microscopic attention to detail and without ever losing sound of the client’s authentic voice. Louise delivered an outstanding product within time agreements and at the same time, exceeded our expectations.
Kathryn Yamini Toohey, GlobalWoman
Working with Louise was indispensable to me actually getting my eBook done and out there. Louise immediately understood the level of support that I wanted, had a very clear plan of action which was motivating and encouraging and most importantly, understood my voice, where I was coming from and the purpose for writing the eBook. When you don’t consider yourself a writer, having Louise on board to help you bring your writing project to fruition really is a valuable asset.
Caroline Cain, The Freedom Seeker’s Business Mentor, carolinecain.com
It’s a brave woman who puts her hand up to edit a fellow editor, but Louise is the fearless, sassy editor, who did just that. And I’m thrilled with the results. When I wrote Web Words & Wanderlust, I was filled with fear that I had to be the ‘perfect’ writer because I was writing about writing. Louise’s bright, sunny approach helped me out of that fear, because she was excellent at looking at the bigger picture and all the possibilities, not just the detail. I was so bogged down in the project by the time I hired Lou. She was a breath of fresh air, just at the right moment. She confidently and carefully took what I’d written and made it so much more than just words on a page. I deeply believe in my work now, on a level I couldn’t have achieved alone. I’m so glad she came my way.
Kris Emery, Editor of web words, krisemery.com
Louise did such a beautiful job in bringing the joyful, professional and vibrant voice my business needed into the world. Working with her on my copy was such a pleasure. Her professionalism, promptness and ability to rise to task, despite the weird and wonderful challenges I threw at her, was exceptional.
Caitlyn Woods, Spinjoy.com.au