Strategic Content and Copywriting Masterclass
CONTENT MARKETING IS NOTHING NEW, BUT IT’S CERTAINLY MORE IMPORTANT THAN EVER.
In a world where consumers are switching off to the ‘hard sell’, companies need to give their audiences high-quality content they can engage with. Strategic Content and Copywriting Masterclasses teach your team the core principles and practical skills to help generate content in-house. Attendees will leave with the confidence to start creating copy for the platforms best suited to your brand.
A STRATEGIC CONTENT AND COPYWRITING MASTERCLASS CAN HELP BY
- Teaching your team the fundamentals of great writing and compelling content
- Showing your team how to engage audiences through customer-focused messages
- Ensuring your team are communicating in a consistent style, voice and tone
- Providing a framework for managing stakeholders and sign-offs
- Assisting with content strategies and planning for key channels
- Meeting your team’s L&D objectives and satisfying requests for copywriting training, and
- Customising outcomes according to your team’s needs and the key objectives of your business.
WHAT DOES THE CONTENT AND COPYWRITING MASTERCLASS COVER?
This creative, practical class covers the core principles of clear and compelling content. The class outlines the optimal way to start a writing project, from taking a brief and planning, through to refining customer messages and managing approvals. We look at benefits vs features, clarity and brevity and best practice examples. We’ll also cover how to spark interest and tailor your copywriting approach for key channels across online and print, and test learning with a number of writing activities. Your team will leave the workshop with a united approach to writing and with the building blocks to create engaging copy and content across multiple platforms. The class can also be tailored and customised according to the particular needs of your business, customers and team.
CONTENT AND COPYWRITING MASTERCLASSES ARE FOR
- Business professionals looking to improve writing and communications skills
- Corporate communications and marketing professionals looking to refresh and unify writing skills
- Business owners writing for their own businesses
- Individuals looking to work as writers and copywriters
WHAT CLIENTS ARE SAYING
As a major book publishing house we deal in words and effective communication with all our partners: authors, agents, retailers, media and readers is incredibly important. Louise’s copywriting workshop was an enlightening and entertaining masterclass in how to deliver great written content and convey ideas quickly, clearly and persuasively. The feedback from the team was excellent and I have no hesitation in recommending her to any organisation looking to improve their corporate comms (and, let’s face it, that’s all of us).
Louise’s preparation for our writing workshop was outstanding. Through asking questions about our team’s everyday communication challenges and current skill levels, Louise was able to create a customised workshop that met our team’s needs. Her presentation style is friendly and supportive. We were able to put much of what Louise shared in the workshop to use in our work straight away, and are working to include some of her other suggestions, such as peer reviews within teams and across different areas, into our work practices.
I organised our team to attend Louise’s course and really enjoyed it. Louise is an engaging, warm presenter with extensive experience and knowledge in communications. I would definitely recommend this course for anyone looking to improve their communication skills.
Whether you’re ready to arrange a Masterclass or have a few questions about how it might work for you…
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